Apex EP Solutions Group · Orange County, California

Marketing andwebsites forpowersports.

Moto, ATV, UTV, marine and performance. Dealers and independent service. Where the parts counter is the profit and the service board is the bottleneck.

Drag to rotate · scroll to take it apart

Why powersports is its own problem

High volume, thin tickets, brutal seasons.

A collision shop lives on a small number of large repair orders. A powersports shop lives on a large number of small ones, in a season that does not wait. Everything about how you market and how you run the floor changes because of that.

01

The season is the whole year

Spring buries you and January does not. Marketing that runs at one steady pace all year is wrong twice: it wastes money when you are already full and goes quiet when you need the phone. The calendar is the strategy.
02

Parts is the profit, and parts is the mess

Fitment across model years, superseded part numbers, a counter that is also answering the phone. A part received and not matched to a unit is a bay held for a week. Scan the box, match it to the ticket, print the label, clear the blocker.
03

Ten tickets, not one

Ten small jobs a day is ten chances to lose a customer to silence. The follow-up cannot depend on somebody remembering. Status updates drafted the moment the ticket changes, so they go out while they are still true.
04

Marine is not moto

Trailer, launch, winterization, a season that is shorter and less forgiving, and a customer whose weekend is the deadline. If a firm sells you the same plan for a bike shop and a boat shop, they have worked in neither.
05

People search the machine, not the shop

Nobody searches "powersports service". They search their machine and their symptom. Websites for powersports dealers have to answer the machine, by make and by job, or the search never reaches you at all.

The breakdown

A ticket is not one thing.

It is five, and at ten tickets a day the small leaks are the whole margin. Take the machine apart and you can see them.

01

The estimate

What you quoted against what you billed, line by line. On thin tickets a mis-bucketed line is the profit. The category is where the error hides.

02

The parts

Fitment, supersession, backorder. The blocker clears the moment the box is scanned, not the next time somebody walks past the rack with a clipboard.

03

The floor

Which tech is on what, what is waiting on a part, what goes home today. One screen, a session per person. Panels read LIVE or UNAVAILABLE, never a guess dressed up as a number.

04

The customer

Told what happened, when it happened, with the photo. At this volume it cannot rely on memory, so it is drafted automatically and sent by a person.

05

The money

What a ticket actually cost you against what it paid, by job type and by season. The number you price next spring from.

Proof, and its limits

Deployed. Not here yet.

Being straight about this matters more than the sale. Friday, our shop operating system, is running today at a collision and RV center in Orange County. It is not deployed in a powersports shop. What follows is what is running there and which parts transfer.

5AI models running
on the shop’s own box
52/52Tests passing on the
estimate matcher
133Repair orders live
in the system
$250Deductible error caught
on a real job
Parts receiving
Scan the box, match it to the ticket, print the label, clear the blocker. Transfers directly. Parts is parts, and this is the piece a powersports counter would feel first.
Live
Floor board and seats
One screen for the floor, a session per person, panels that read LIVE or UNAVAILABLE. Transfers directly.
Live
Customer updates
Drafted the moment the job changes, sent by a person. Transfers directly, and matters more at ten tickets a day than at two.
Live
Estimate matching
Built against insurance estimates. A powersports shop with no carrier work would use this differently, or not at all. Honest answer: partly transfers.
Depends
Powersports deployment
No powersports shop is running this today. The first one would be exactly that, the first, and would be priced and scoped as such.
Not yet

Also not yet, at the shop it does run in: price entry, vehicle selection and line editing inside the estimate are still being built, so a person finishes the estimate. No real part has run the receiving rail. Running two shops on one system is designed rather than built.

What we take on

Moto, ATV, UTV, marine.

Dealers and independent service. Performance and tuning. We stay in the lanes we have actually worked in, and we will tell you when you are outside them.

Motorcycle

Street, dirt, dealer service and independents.

ATV and UTV

Sales floors, service, accessory and build work.

Marine

Outboard and inboard service, winterization, trailers.

Performance

Tuning shops, custom builders, race support.

Where we work

Orange County, and out from it.

Close enough to stand on your floor, which is the only way any of this works.

Orange County

Santa Ana, Costa Mesa, Irvine, Anaheim, Huntington Beach, Orange, Fullerton.

South county

Mission Viejo, Laguna, San Juan Capistrano, and south to San Clemente.

Los Angeles

LA County dealers and shops.

You own everything. Every domain, every account, every login is in your name on your card. Apex takes delegate access and nothing more.

Common questions

Before the first call.

Q

Is your shop system actually running in a powersports shop?

No. It runs today in a collision and RV center in Orange County. Parts receiving, the floor board and customer updates transfer directly to a powersports floor. Estimate matching was built for insurance work and would be used differently or not at all. The first powersports deployment would be the first, and would be scoped and priced that way.

Q

We are seasonal. Does the marketing account for that?

It has to. Spending the same amount in January and in April is wrong in both months. The calendar drives the plan: build demand ahead of the season, protect capacity during it, and use the quiet months for the work that compounds.

Q

Our parts counter is the bottleneck, not marketing. Can you help there?

That is usually the honest diagnosis, and more marketing into a jammed service department makes it worse. Parts receiving by scan, matched to the ticket with a printed label, is the piece running today that a powersports counter would feel first.

Q

Marine and moto are different businesses. Do you treat them the same?

No. Marine has a shorter season, launch and winterization work, trailers, and a customer whose weekend is the deadline. Any firm that hands a bike shop and a boat shop the same plan has worked in neither.

Q

Who owns the website and the accounts?

The client does. Every domain, every account and every login is registered in the client's name on the client's card. Apex takes delegate access. Fire Apex on a Tuesday and the business still has all of it.

Q

Where do you work?

Orange County, Los Angeles, and south to San Clemente.

Start here

Come see the machine.

The fastest way to understand what we build is to watch the parts rail clear a blocker, and to hear us say plainly which parts would be new work for your floor.

Goes straight to Egor. No autoresponder, no drip sequence, no list. If you would rather just email, it is egor@apexepsolutionsgroup.org.